YSK: Loudspeaker quality can be more reliably estimated with a set of objective measurements called a Spinorama than by reading subjective reviews

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https://www.avsforum.com/threads/how-to-choose-a-loudspeaker-what-the-science-shows.3038828/

Why: You can find better sound for less money if you learn how to read a Spinorama.

To learn how this scientific method was developed and why it is so much better than subjective reviews, I highly recommend listing to this talk by Dr. Floyd Toole.