Does anyone actually make money from stuff like this?

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NFT Lending: A Comprehensive Guide | NFTandGameFi

https://nftandgamefi.com/2023/07/19/nft-lending/

Read our vibrant guide to NFT lending! Explore how to leverage, discover leading platforms, and understand the risks in the DeFi landscape

NFT Lending: A Comprehensive Guide | NFTandGameFi

This has to be a scam of some sort, but i don't even see how the people at the top are making money.