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GM has cut its Buick dealership network in half through buyouts

https://www.cnbc.com/2023/12/19/gm-has-cut-its-buick-dealership-network-in-half-through-buyouts.html?qsearchterm=BUick

The 1,000-store reduction is meant to increase throughput and profits at the remaining stores, according to Duncan Aldred, global head of Buick.

4 comments

reddig33

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Why does the Buick badge even still exist at this point?

TheArstaInventor

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I think buick actually is a major brand for GM in china and that has kept the brand alive so far.

reddig33

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It used to be thought of as a luxury brand there. I’m not sure that it is looked at that way anymore.

If I was GM CEO, I’d bring back Saturn, put all the EVs under that brand, and let the dealerships come crying later when no one wants anything but EVs. I’d also sell Saturns direct like Tesla and then sue in court for that right.

I’d also let the Buick brand die off in North America, if not elsewhere.

TheArstaInventor

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That would actually be smart, bringing back saturn, I think that brand was really cool and would have a much better image than a buick anyways lol.