https://www.eurogamer.net/bethesda-responding-to-negative-starfield-reviews-on-steam
Bethesda's customer support team has been responding to negative Starfield reviews on Steam.
Seems like the opposite of what happened to No Man's Sky, initially praised at first then started getting complaints, whereas NMS was the opposite - a game that had major issues on launch (unhelped by overpromising) but built itself up to be a solid game afterwards.
Bethesda should take a page from Hello Games' book and fix the issues prevalent in the game then do the press stuff later. That also worked for Cyberpunk 2077, FWIW.