An epic Saga - the Proton Story

I do YouTube community polls from time to time where you get to choose the subject of an upcoming video, and in a recent poll the Aston Martin Lagonda won with 30% of the vote, but a video on Proton Cars got 29% so it would be a crying shame if I didn’t also do that one, especially as you seemed to like the video on Daewoo. I remember Proton making a splash in the UK in the late 80s with the cheap and cheerful Saga, but then it seemed to disappear. Well, there’s a lot more to Proton than just that! They bought Lotus, and surprisingly were still selling cars in the UK in 2016, although no one probably realised it and certainly no one was buying the cars. Why did Proton try exporting around the world for decades while selling almost no cars, and what are they doing now? If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: http://patreon.com/bigcar Support me using PayPal: https://www.paypal.com/paypalme/bigcartv Big Car merch: https://teespring.com/stores/bigcartv Twitter: https://twitter.com/bigcartv My second channel - Little Car: https://www.youtube.com/littlecar Sources: https://en.wikipedia.org/wiki/Proton_Holdings https://ms.wikipedia.org/wiki/PROTON_Holdings https://en.wikipedia.org/wiki/Proton_Saga https://en.wikipedia.org/wiki/Proton_Saga_(first_generation) https://www.carlist.my/news/30-years-of-proton--tracing-back-to-a-time-when-malaysians-cheered-for-proton-59329/59329/ https://en.wikipedia.org/wiki/Proton_Tiara https://en.wikipedia.org/wiki/Proton_Wira https://en.wikipedia.org/wiki/Lotus_Cars https://en.wikipedia.org/wiki/Proton_Satria https://en.wikipedia.org/wiki/Proton_Perdana_(first_generation) https://en.wikipedia.org/wiki/Proton_Putra https://www.economist.com/business/1998/05/28/proton-bomb https://en.wikipedia.org/wiki/Proton_CamPro_engine https://en.wikipedia.org/wiki/Proton_Juara https://en.wikipedia.org/wiki/Proton_Wira https://en.wikipedia.org/wiki/Proton_Arena https://ms.wikipedia.org/wiki/Perodua https://www.economist.com/business/2004/05/06/proton-bomb https://en.wikipedia.org/wiki/Proton_GEN%E2%80%A22 https://en.wikipedia.org/wiki/MV_Agusta https://www.economist.com/business/2007/11/15/lost-compass https://en.wikipedia.org/wiki/Proton_Savvy https://en.wikipedia.org/wiki/Proton_Persona_(CM) https://en.wikipedia.org/wiki/Proton_Saga_(second_generation) https://en.wikipedia.org/wiki/Proton_Exora https://en.wikipedia.org/wiki/Europestar https://en.wikipedia.org/wiki/Proton_Inspira https://en.wikipedia.org/wiki/Proton_Prev%C3%A9 https://en.wikipedia.org/wiki/Proton_Suprima_S https://en.wikipedia.org/wiki/Proton_Iriz https://en.wikipedia.org/wiki/Proton_Persona_(BH) https://en.wikipedia.org/wiki/Proton_Saga_(third_generation) https://en.wikipedia.org/wiki/Suzuki_Ertiga https://en.wikipedia.org/wiki/Proton_X70 https://en.wikipedia.org/wiki/Proton_X50 https://en.wikipedia.org/wiki/Geely_Haoyue https://en.wikipedia.org/wiki/Proton_Perdana_(second_generation) https://www.malaymail.com/news/malaysia/2023/04/12/proton-to-introduce-electric-vehicles-as-early-as-2025-says-deputy-ceo/64480 #bigcar