https://www.theverge.com/2023/6/21/23768400/microsoft-xbox-series-x-xbox-game-pass-price-increase
The Xbox price hike follows warnings prices wouldn’t hold forever.
[ sourced from The Verge ]
I stopped using GamePass months ago because it wasn’t getting any new games I was interested in. They’d have to change a lot to get me back into it.
Microsoft is increasing its Xbox Series X prices in most countries in August apart from the US, Japan, Chile, Brazil, and Colombia. The Xbox maker is also increasing the monthly prices of its Xbox Game Pass and Xbox Game Pass Ultimate subscriptions for the first time next month, which will see the base Game Pass subscription for console move up to $10.99 a month from $9.99.
It's a regional thing. There's a nice chart that lists the pricing changes per region in the article.