Kerning. It's as important as the Oxford comma. It may seem silly and a wanky concern at first, until someone points it out after it's too late.
Seems obvious, but look at Kia's brand new logo.
Seems like a fake picture. The A from message compared to the A and the R from "rapist" is a lot better quality pixel wise. The edges are smooth and less jaggered. Seems like "rapist" was copy/pasted into the picture.
Edit: still funny though
