Mattel Is Bringing Us Another Cinematic Universe, Whether We Want It or Not

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Mattel Is Bringing Us Another Cinematic Universe, Whether We Want It or Not

https://www.tor.com/2023/07/26/mattel-is-bringing-us-another-cinematic-universe-whether-we-want-it-or-not/

After the box office success of Greta Gerwig’s Barbie, it’s no surprise that Mattel wants to bring more toy-fueled projects to Hollywood.

Mattel Is Bringing Us Another Cinematic Universe, Whether We Want It or Not

After the box office success of Greta Gerwig’s Barbie, it’s no surprise that Mattel wants to bring more toy-fueled projects to Hollywood.

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Like they haven’t been making licensed movies based on toys since the 80s

Transformers? GI joe? Toy Story? Lego? Etc

None of those belong to Mattel.

Every one of these concepts reeks of fabricated edginess for the sake of coasting on novelty value, and I for one-

Vin Diesel, who will star in a feature based on Rock ‘Em Sock ‘Em Robots.

oh no they're after all my money