Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

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Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

https://arstechnica.com/tech-policy/2024/09/google-holds-publishers-hostage-ex-news-corp-exec-testifies-at-ad-tech-trial/

Google Ad Manager is key to ad tech monopoly, DOJ aims to prove.

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Google Ad Manager is key to ad tech monopoly, DOJ aims to prove.

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Typical US smokescreen where they make it seem like they're doing their job. but not really.

"Hey, look we tried, but our hands are tied!"

They have no problems invading countries for no reasons but regulating monopolies or banks or the rich. yeah, this is how it goes most often.

Google and other monopolies didn't get to this level of power overnight.

"But but but but… "

That just means you need to lower the price. Or seize it by force.

This must be the new too big to fail. Because why not, right.

What a defense 🤣 "I'm too big, I literally can't be sold".

Just split them up, make it impossible for them to work with existing google companies, then employ a tattletale and enforcer. No need to "sell".

"We're so incredibly big and control so much of the market that you can't sell it and recreate our domination in another form," is a really strange defense to a monopoly prosecution. That's exactly the position AT&T was in when the DOJ took a sledgehammer to it back in the day.

I'd be happy to simply pay you less for it. I got twenty bucks cash to start.

I got about tree fiddy

Will it sure as hell is too big to not sell.

My Labor is Too Big to Sell too!

Now whose fault is it that let it get this big?

insert spiderman meme pointing at himself

Ads are the cancer of the internet, burn it to the fucking ground and nuke the ashes to be sure.

This the new "too big to fail"?

They absolutely can break off their buy side advertising platform, their sell side publishing advertising platform.

Just shut it down once and for all