Dawn of a new era in Search: Balancing innovation, competition, and public good | Kagi Blog

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Dawn of a new era in Search: Balancing innovation, competition, and public good | Kagi Blog

https://blog.kagi.com/dawn-new-era-search

Google search is in the news.

Kagi AI Summary:
The document discusses the recent court ruling that Google's search business is a monopoly. It explains Google's search architecture, including the search index, search engine, and advertising business, and how this has created a powerful self-reinforcing cycle. While Google has innovated and provided valuable services, the document argues the ad-based model has led to misaligned incentives and harm to users through biased and low-quality search results. To address this, the document proposes treating Google's search index as an essential facility, allowing fair access and enabling more diverse search experiences and business models. This could foster innovation, competition, and better outcomes for consumers without attacking Google's core business.