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Why Is Apple Working On A Cheaper Apple Vision Pro?

https://www.ibtimes.co.uk/why-apple-working-cheaper-apple-vision-pro-1726429

The headset, launched to great fanfare in February 2024, sold close to half a million units in the following months.

Why Is Apple Working On A Cheaper Apple Vision Pro?

The headset, launched to great fanfare in February 2024, sold close to half a million units in the following months.

5 comments

TheGrandNagus

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Because the Pro is expensive and clearly more aimed at developers and professionals than normal people.

The fact that the other one is "Pro" clearly indicated a cheaper model was coming. The "Pro" iPhone is the more expensive one, the "Pro" MacBook is the more expensive one. Idk why anybody would assume a cheaper one wouldn't be coming.

sunglocto

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I sell my oranges for $15

Nobody buys them

I sell my oranges for $5

People buy them

bionicjoey

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You're comparing apples and oranges. It should be like this:

I sell my apples for $1500

People buy them

I sell my apples for $1500 (but they cost me less to make)

People buy them, I make more money

harrys_balzac

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To sell more.

Etienne_Dahu

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The Apple Vision Poor, in black and white?