"It's easier with Kodel" - Jody of California prom-pretty dress ad - 1979
fascinatingly, this is incorrect.
https://en.wikipedia.org/wiki/Steven_Sasson
KODAK basically invented digital photography, in 1975!!
But timing is everything. They should have circled back to it in the 00s, when consumer tech had caught up, making the whole thing practical. No one in 75 had an 8 bit desktop to process digital photos with, B&W dot matrix printers (in addition to being NOISY AS ALL FUCK) wouldn't really give you much of an output to hang on the wall.... so yeah, Kodak invented digital photography, but the inertia of traditional silver-film based photography with chemical processing required too much decisiveness for (at that time) a company resting on it's existing successes.
They did. My first digital camera was a PDC640. The old guard fucked the whole company by sticking its head in the sand.
Selling dresses with the Kodak logo. Because of that logo, the adcopy threw me for a bit of a loop, I thought it was going to be about camera film.
I find it really interesting that they don’t provide an actual price, but an approximate. Is that because stuff was still tailored back then, and you’d need to have some adjustments made?
The super fine print basically says "we supply spools of fiber and that's it so everything else is out of our hands"
This is an ad for the fabric, by the fabric's manufacturer, with a specific dress as an example of how that fabric can be used.