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Starbucks' new CEO will supercommute 1,000 miles from California to Seattle office instead of relocating

https://www.cnbc.com/2024/08/20/starbucks-new-ceo-brian-niccol-will-supercommute-to-seattle-instead-of-relocating.html

Starbucks says incoming CEO Brian Niccol can live in his home in Newport Beach, California and commute to Starbucks’s head office in Seattle on a corporate jet.

Starbucks' new CEO will supercommute 1,000 miles from California to Seattle office instead of relocating

23 comments

unexposedhazard

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Commuting by plane. Out with the guillotines, off with his head.

eldavi

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i doubt that there's a bigger outward sign of a gap between the rich and the rest of us when you treat a jet like it's a commuter car.

the icing on this cake is that he's never fully aware of it and will be rewarded no matter what.

Jon_Servo

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c0smokram3r

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I hope the corporate jet is a Boeing.

L0rdMathias

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Imagine having a job so fucking braindead easy you can live 1000 miles away and only show up three days out of the week.

driving_crooner

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CEO must be the fucking easier job over there, given that they are a lot of people that are CEO's of multiple companies at the same time.

Rozauhtuno

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The only two requirements are being good at lying and believing your own bullshit.

HobbitFoot

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I don't get why he'd do that. That's a nearly 3 hour commute each way, so about 5-6 hours in the air each day.

Add to that, a charter jet company quotes the price for that flight at ~$18,000 each way. Maybe reduce the cost of that flight in half, but the yearly bill for transportation alone is going to be in the range $25,000,000+ per year. No CEO is that valuable.

driving_crooner

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You're assuming he's going to the office everyday. He's going to work from home 4 days a week some weeks maybe all the 5 days.

qjkxbmwvz

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Where does $25M come from? ~260 work days in a year, and using the full 18k each way, is a little under $10M: $18,000×2×260 = $9,360,000

Still a ridiculous transportation bill, of course...

Edit: I think you increased the 18k by a factor of two instead of decreased, and used all 360 days instead of weekdays: $18,000×2×2×360 =$25.92M

biscuitswalrus

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Are you a teacher?

Sauerkraut

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Add to that, a charter jet company quotes the price for that flight at ~$18,000 each way. Maybe reduce the cost of that flight in half, but the yearly bill for transportation alone is going to be in the range $25,000,000+ per year. No CEO is that valuable.

That is sort of like arguing that "no medieval Duke or Baron is that valuable." Guys as rich as him are part of the owning class. They live in a completely different world than the rest of us and most of those positions are decided by nepotism. The MBAs working under the C-suite do all the real work of managing the company while the C-suite types fly around the world, play golf, party on yachts, etc.

davel

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Presumably this is more of a c/fuck_planes, because there’s no way he’s driving (19 hours nonstop) or taking a train (28–32 hours).

A_Union_of_Kobolds

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It says he's taking the corporate jet and he has to be in Seattle at least 3 days a week

This fucking asshole

Blue_Morpho

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That'll last 6 months and then he will quietly get an exemption to work from home

jakob

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@technocrit

Tell me why i don't like Starbucks...

First... Starbucks killed my beloved "Kaffehaus"-culture in vienna.

Now this.

I bought only one fucking coffee there in my whole live. It's years ago. And it will be the only one in my live.

#FuckStarbucks

jakob

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@technocrit

Oh... and Starbucks is master of tax avoidance

TOModera

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Had a VP who was forced to do this (but with commercial flights) 15ish years ago. It was hell and she quit after 4 months. Management was surprised due to their inability to understand people or reality.

Sauerkraut

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Sounds like she made the mistake of trying to do her job herself rather than delegating all the work to her underlings like most execs do.

TOModera

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Nailed it. She was notorious for that.

TimewornTraveler

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someone do the math on his one-trip emissions and compare it to the average commute

unrelatedkeg

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He'll superpollute

Might as well use Zoom instead

someguy3

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Niccol successfully negotiated a similar deal when he became the CEO of Chipotle in 2018.

At the time, the fast-casual chain was headquartered in Denver, Colorado ... Chipotle moved its headquarters from Denver to Newport Beach three months after announcing Niccol’s appointment.

Checking out Newport Beach there's a John Wayne Airstrip right there, 5 minute drive. Will probably fly out of that.