Yeah, Parkside is Lidl's in-store "Building goods" brand, it's very recognizable by their green-red color scheme. I can imagine people at least ironically like it enough to get branded stuff.
"Fan edition" just means that it has the Parkside Logo across the side. Which for a folding rule is pretty mild. I'm way more concerned about the guy who's next to the rule in the current store magazine, he's sporting the full Parkside Shirt/Shorts combo:
wood from well-managed forests
So does this mean the lumberjack doesn't micromanage the trees and tell them how to photosynthesize? 'cause I can imagine the trees would get pissed by some lame oxygen-breather telling it how to do its job
Save yourself and never talk to Germans about these folding measuring sticks VS the auto-rollup kind. If you make this mistake, just ask them why they are called "inch sticks" in German and not "CM sticks".