Does free-to-air TV really need gambling ads to survive?

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Does free-to-air TV really need gambling ads to survive?

https://theconversation.com/does-free-to-air-tv-really-need-gambling-ads-to-survive-236686

The argument that we need to protect sports gambling ads to look after the interests of giant media brands has little merit. Losing this revenue would hurt, but the industry would be able to adapt.

Does free-to-air TV really need gambling ads to survive?