WFA's aim is to champion effective and sustainable marketing communications worldwide. ..
...WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content....The alliance has introduced guidelines concerning misinformation and new standards on ad placements...
...WFA is a founding member of the Unstereotype Alliance, UN Women's flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising...It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.
WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.