Duolingo Is the Meanest App in the App Store. Gen Z Loves It. - Business Insider

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'Emotional blackmail': How Duolingo manipulates its 31 million users

https://www.businessinsider.com/duolingo-meanest-app-nagging-notifications-melting-icon-gen-z-marketing-2024-7

Duolingo's owl mascot constantly rags on users. It's a risky marketing strategy, but Gen Z loves it.

'Emotional blackmail': How Duolingo manipulates its 31 million users