McDonald's executives admit diners think prices are too high, say they're working to create value
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McDonald's executives admit diners think prices are too high, say they're working to create value
https://www.cnbc.com/2024/07/29/mcdonalds-earnings-executives-say-prices-are-too-high.html
McDonald's executives acknowledged that the company's prices have been high and they are taking a "forensic approach" to evaluating offerings.
- McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
- Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
- The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.