He died from a heart attack and went to hell? Is he maybe taking this as some kind of sign to change his ways?
What isn't he doing that warrants hell?
He's stealing from the poor, lying, cheating and otherwise scamming his way into wealth that he didn't earn.
There's also a nontrivial chance he has had inappropriate relations with someone who was not of legal age. At the very least he's allied himself with those that have and provided shelter for such people, either physically or socially.
God knows what other atrocities he's committed (pun(?) intended).
How could he not go to hell?
He died too quickly and didn't have time to repent. But next time though, next time he won't miss his chance.
This is why we need brain computer interfaces, so our AI can predict when we're about to die and force us to utter a plea of forgiveness to God.
Hell's supposedly about suffering so, I imagine if (given enough samples and enough time) someone were to finally "hear" the root of the formulaic nature of pop music for the first time, being forced to listen to endless pop music WOULD be torture...