https://www.dexerto.com/tech/youtube-could-roll-out-ads-while-videos-are-paused-after-strong-traction-in-experiment-2665969/
YouTube has been testing a new way to show you ads that appear when you pause your video, and it feels pretty confident about them.
Ah yes, because what I want when I tell my computer to stop playing audio and video is for YouTube to play some audio and video of some random thing I didn’t ask for at like 3x the volume of the video I just paused. Thanks google. Such an innovative company!
Didn't you hear? There was strong traction in the tests. They know what's best for you. Shhhh
Yeah, and I definitely never pause a video because I want to look more closely at the frame I paused it at. Obviously, covering it over with something different is exactly what I was hoping for!
Oh, and no youtuber would ever say anything like “pause the video here if you need more time to read the details” and nobody ever adds any single frame easter eggs in their videos either.
I assume those don't have any sound but it's still annoying af. Sometimes I just pause to see something. Hopefully adblocks will be able to handle this.
It wouldn't be that bad if it played muted. Then again I haven't watched ads in a long time
If it takes over the video it would be. I pause YT videos all the time to read something that didn't stay on screen long enough.
Oh yeah that too. It’s bad enough when YT does the thing where it pulls up suggested videos when you pause.
Its gonna work on a lot of people, rest will install addins that when pause the video also muted the tab
Pausing just brings up a sidebar with a static image ad. Maybe they change that to audio amd/or video in the future but right now you just seem uninformed and reflexively hostile. Maybe like, experience what they're doing before judging? Or at least before commenting...
I already adblock. For a good reason. The ads only get worse. I'd be surprised if it didn't turn into that after some time. It's not an unreasonable assumption.
Why would you even assume? The info is in the linked article. Point being, if you'd read the article you wouldn't need to make assumptions.
YouTube started testing pause ads last year, as reported by Adweek. These ads will pop up as banners around the video and can be removed by hitting the “dismiss” button. They’re going to be pretty similar to the pause ads that Hulu introduced back in 2019.
Idk, because it’s a joke and I’m not really that invested in the specifics of the latest ad garbage a tech company is pushing? Ads expand to fill all available space. If it can eventually become a video ad, it will. Just give it time. These things never go in the other direction.
The back pedaling has reached the "it was a joke. I was only pretending to be wrong" stage. What comes next?
Just admit you spoke without knowledge and try to do better in the future. It's not that hard.
...Except you knew it was sarcasm. Hence why you made your comment in the first place. Unless you thought I was earnestly praising Google for making new ads?
Their strategy to combat ad blockers is to add more ads. Logic becomes irrelevant when youre surrounded with a cloud of greed. Ublock ftw.
My guess is they've been planning this for a while and had to combat the adblockers and third party scrapers first.
For now. YouTube can make it not work whenever they want by implementing something like WEI. I wonder why they are afraid of doing so.
Most definitely. They were complaining about them not making a profit, and they really thought blaming the few people using an Adblock made sense.
It's all to get more Premium subscriptions. The ads are an intentional problem with the "obvious solution" being advertised right there on the homepage.
Just imagine what a website like YT would look like in 2035 without any ad blockers.
Why even show content? It's the ads that people are actually here for! Can you imagine the audacity of people, wanting a little creative content amongst our cloud of vapid, capitalistic hawking.
Idiocracy had it right https://contraditorium.com/wp-content/uploads/2019/07/IDIOCRACY-TV.png
probably like other social media today. you don't see anything you actually want to see at all, just ads, sponsored videos and stuff you didn't search for that autoplays amd takes up the screen no matter what tab you are using
By then, I’m sure they’ll be trying to have a death sentence implemented for anyone using an adblocker.
Omg I pause videos so I can see a frame better. It's* bad enough that they throw content up on the screen when pause.
Pausing is me showing intent interest, not me saying "I want to watch something else" smh
I haven't seen youtube ads in years. uBlock and sponsorblock extension in Firefox on my laptop. Newpipe with sponsorblock on my phone.
I wouldn't survive using internet without those and gdpr, cookie blockers. It's soooo bad and getting worse.
You should, but it specifically doesn’t work for YouTube. PiHole works by blocking DNS requests to known ad servers. But YouTube hosts their own ads on the same servers that host the videos. So if your pihole blocks the ads, it also blocks the videos you’re trying to watch.
Sideload uYou+ or set up Yattee. If you don't know how to do any of those things, look into DNS based ad-filtering like ControlD and install Video Lite. Or skip the DNS part and only install Video Lite, but you'll see in-app ads unless you pay the $12/y subscription.
THANK YOU.
So many times people say what to do for android but act like iOS doesn’t exist.
You should, but it sadly doesn’t work for most video streaming sites.
Shout out to the PiHole team; miss you guys here on the fediverse!
Let me guess -- in addition to the existing midrolls.
I wish nothing but financial ruin and misery on Google.
Ladies and gentleman, this is why competition is desperately needed. It's only going to continue downhill from here...
Allowing anyone to upload video and then serving it to anyone in the world, at no cost, is not a viable business model. There's no competition because there's no money to be made here.
Yes, and that's where the issues lie. It will never get better because there is no competition to force Google to improve and they know that. Therefore, free reign.
Competition is useless, better to have federated networks and do videos for profit and find other ways to pay for content to support content creators if they need support. Block ads everywhere, work in those fields is better than calling for competition and creating competitor that will win over google and become new google.
There will be adblocker to block this also don't worry.
Hey, Alphabet!
Want to know how to make a lot more money while being seen as the good guy at the same time?
Lower the price of youtube premium by at least 30%
You will still earn way more money from a premium user than a free user, while not being a dick.
150sek/month is too much, get to down to 100sek/month and I'll gladly pay.
You'll get a shittonne more paying customers at the same time.
Gonna be honest, there's no price I'd be willing to pay for YouTube Premium.
I used to pay for YouTube Red. I didn't cancel it because it was too expensive, I cancelled it in retaliation for all the other shitty things YouTube has been doing. If YouTube wants me to return as a paying member, they need to reinstate the ability for small accounts to monetise their YouTube accounts; they need to stop demonetising/restricting educational content that might be related to war, weapons, sex, or sexuality; and they need to change their copyright policy to make it much, much harder to abuse false claims.
YouTube's pricing is a mess. Here's a quick breakdown of their offer here in France :
YouTube Premium (so video + music): 12€/m
YouTube Music Premium (music only, obviously): 10€/m
One would assume based on this that Google values YouTube at only 2€/m per user. But anyway, let's take a look at their family plans for a laugh:
YouTube Premium (6 users): 18€/m
YouTube Music Premium (6 users still): 15€/m
Let's put aside the price discrepancy. 18/6 = 3€/m per user. All signs point to Google being ok with making between 2 and 3€ per user per month, yet such an offer doesn't exist. Hell, make it 4€, even. People would flock to it. But no, they're just being greedy.
They are not OK with 2 euro per user. This is just to get people used to using paid versions for dirt cheap before they accumulate solid subscription count. After they they will either remove this family plan or make it more restrictive/expensive just like Netflix started to do
Yeah I pay a buddy 8 every 2 months for music+no ads (+all the other stuff)
It's definitely worth it for me but it's definitely a fucked up pricing model for single users. There should be a sub or something for people to link up 6 people so they can all save monies
There should be a sub or something for people to link up 6 people so they can all save monies
That's exactly what they don't want though. I wouldn't say they'll never offer that but if they did it would be short term until they have enough marker share and the they'll do what Netflix did. Google (or insert prettyuch any company here) doesn't want you to save money, they want as much of it as they can get.
Hey, Alphabet!
Want to know how to make a lot more money while being seen as the good guy at the same time, while not even lowering prices or adding costs?
Allow third party apps for premium users that can disable the BS
You will still earn the same amount of money from both free and premium users, while not being a dick. In fact, third party developers would be doing the work for you!
Additionally, having apps that can lower the engagement BS reduces your bandwidth costs!
You'll get a crap ton more paying customers at the same time. I'd even become one.
I just got one of these the other day. I picked up an Nvidia Shield because I was tired of my shitty Samsung TV not being able to stream Plex correctly and Google is the only data devil I've made a deal with. I hadn't watched much YouTube on it I guess until last night and I couldn't believe how many ads I saw.
Holy. Shit. YouTube has ads in the middle of fucking videos now? And then I paused and saw another ad and about lost my shit. Immediately looked up how to adblock on Android TV. Jesus it's invasive.
Strong traction on the tires that will run over the heads of Youtube HQ people maybe. But other than that i dont see any traction.
Honest question here: what would stop me from starting a video, then pausing it and walking away from my computer for several hours so youtube plays ads to no one?
Now repeat but with several tabs.
And bonus points if the videos simply happen to be mine and I were to enable monetization on them.
Hmmm....
They can put as much ads as they wan't they will be blocked, and there always will be a way to block them.
This means people in the test market are clicking on those ads. Not much we can do about it at that point - it works therefore they’ll use it.
UBlock origin advanced mode blocking most JS + NoScript blocking functions of certain JS functions. Easy
I hope this doesn't become one of youtube's "experiments" that quickly become forced on you
If it were visual ads with no audio, I actually think this is a good idea. When you pause you're ready for an interruption of sorts: it jars the brain less.
I'd still want to be able to maximise the video still frame to see details sometimes. Just yesterday I watched a 3blue1brown with a brief freeze-frame of extra detail to read if you wanted (and I did!)
I've been getting this on the YouTube app on shield TV and fire TV stick lately. It's as you said; just click dismiss on the ad and it goes back to full screen.
