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Makes sense when you look at what the ratings used to mean (2 stars mean "worth a detour" and 3 stars meant "worth a special journey"). They wanted to find restaurants to get people to use cars and potentially drive out of their way which would increase tire sales.
True facts, Michelin stars and Michelin tires are the same company. Just like Dove soap and Dove chocolates. On the point of odd company product expansions, chicken soup for the soul dog food is a winner.
