https://mixxx.org/news/2024-04-01-mixxx-plans-to-acquire-alphatheta-serato-ni/
The Mixxx Board of Directors in pleased to announce plans to acquire the AlphaTheta Corporation (formerly known as Pioneer DJ), Serato Audio Research Ltd. and Native Instruments.
I already wondered for long time why they don't just buy PioneerDj, the biggest DJ brand ever, with all the money you earn with a free open source project ;)
Seems like you're right: "In 2020 Pioneer DJ's parent company's name was changed to AlphaTheta Corporation. In March of that year KKR and Pioneer Corporation sold their respective stakes in AlphaTheta Corporation to Japanese holding company Noritsu" (Source)
Damn, I got suckered in too that one.
"Sweet! All the functions on my deck will work soon..."