Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
What a time to be alive.
What a time to be alive.
FYI both Corona and Bud Lite are products, not companies.
Anheuser-Busch (the company that produces both beers you mentioned) experienced no discernible loss in revenue from kidd rock shooting cans of beer, or the COVID-19 pandemic.
"In the week ending June 3, Bud Light's sales revenue—the brand's dollar income—was down 24.4 percent compared to the same week a year ago."
"The company's global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch's global volume.
This guardian link states that Anhesuser-Busch sales have dropped 25%, seems like that would affect it.
This is incorrect.
Sales of Bud Light and Budweiser dropped 24.6% and 9.2%,
This is a drop in sales of the product, not the company as a whole.
You think the people protesting bud for this are smart enough to know the difference and not buy something else by them? I'd be shocked if we could pick 10 protestors and more than 2 hadn't bought another product by them.
I asked this question of some family members who know people who protested Bud Lite. They said everyone was switching to Miller and Coors instead of Busch, because Busch is also AB InBev.
So at least some of the people upset about the trans thing knew enough to avoid the company, not the brand.
Which shouldn’t be surprising. People are people everywhere, even if they have some misguided views it doesn’t mean they’re idiots in every aspect of their lives. It’s important to remember that, otherwise it’s very easy to dehumanize those you disagree with.
A lot of people on social media are acting like this boycott didn't work. It totally did. Love it or hate it, it worked.
Almost certainly. They boycotted Bud Light and rushed out to buy one of the 9000 other beers AB makes.
Right but are you sure it was the trans thing and not the fact that bud light tastes like beaver piss?
I can’t believe they boast that they use rice in it. It’s literally a filler.
Cite your point of reference, please.
Rice ferments at a specific rate, and lower than hops. During Prohibition, this was used in lawmaking to stamp out smaller breweries as only the lower rate was allowed (no mention of how to do so; eg. rice) and thus only the corpo breweries with either the capital to reconfigure their production process or the machines already in place (yes, some already were, and had a direct hand in said lawmaking) survived the era.
Conclusion: Only fascists and idiots drink beaver piss.
Man, the people who say everyone’s way too obsessed with trans people are way too obsessed with trans people.
Exactly, their "crime" was just sending custom can to an influencer hoping she would promote it to their fan base. It's not like they create a special team's batch or something.
Anyway when this unexpectedly backfired they refused to back her up when she started getting hate mail, which also turned back her fans and right now everyone is bad at them.
They lost some sales right now because they chose chaos and pissed off everyone. Also they are AB InBev and let’s be real they’re gonna be fine.
The thing is, nobody sensible drinks that piss beer including myself so none of this matters in the slightest to me - but it's cool that the republicans are all patting themselves on the back for it I guess :)
I don't know how Corona did, but Bud Light does appear to be struggling. https://www.nytimes.com/2023/06/29/business/bud-light-sales.html
@thesalamander“In the week ending June 3, Bud Light’s sales revenue—the brand’s dollar income—was down 24.4 percent compared to the same week a year ago.”
"The company’s global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch’s global volume.
Weird, this mention didn't show up in my notifications.
Good context. It'd take one hell of a boycott to impact global sales. AB is huge.
I bought Corona so much during the pandemic. My boss would always call me and ask how my weekend was, and I would tell him, I got Corona. He would tell me to take a week off. Best purchase ever.
There's a huge overlap between those who are obsessed with trans people and those who think COVID-19 was a hoax.
You know... morons.
Man really just analysed the entire american alchohol market in his mind while rubbing in shampoo.
This aint no shower thought.
Corona wasn't supporting the virus, it just happened to have the same name. If Corona experienced any loss of sales because of the name then people are incredibly stupid.
Losing sales because of partnering with a spokesperson with different sexual identity is worse.
And it wasn't even a full partnership, it was a single commemorative can. No one else in the world had that one can, there were no plans to sell more.
But the absolute worst thing was when AB InBev decided to walk back their tepid support of trans rights over the backlash. They pissed off the bigots for doing what was basically nothing, and then disavowed that nothing into pissing off the LGBT+ and general left leaning community.
I don't think just partnering with any random trans person is what upset people- but I might be wrong
All this is telling me is that who ever was in charge of Corona PR was mouth breathing clown... I suspect a boomer.