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Pizza Over Privacy? A Paradox of the Digital Age
https://www.gsb.stanford.edu/insights/pizza-over-privacy-paradox-digital-age
https://www.gsb.stanford.edu/insights/pizza-over-privacy-paradox-digital-age
It's easy to point fingers, but I would bet any of us would buckle under the pressure of free pizza...
"To see whether a small incentive could influence a decision about privacy, researchers offered one group of students a free pizza — as long as they disclosed three friends’ email addresses.
An overwhelming majority of the students chose pizza over protecting their friends’ privacy. Differences in gender or their stated personal sensitivities to privacy did not seem to have any effect on the choice."
I wouldn’t now but I 100% would have when I was in college. Although I would try to get away with making fake email accounts.
I'd ague they'd get different results if the data provided was their own. No one cares about someone else's privacy, but they do care about their own