Is Cloudflare snooping?

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BBC World Service - Tech Life, Our surfing habits

https://www.bbc.co.uk/programmes/w3ct4tqy

The top internet trends for 2023.

BBC World Service - Tech Life, Our surfing habits

This BBC interview has a #Cloudflare rep David Bellson who describes CF’s observations on internet traffic. CF tracks for example the popularity of Facebook vs. Tiktok. Neither of those services are Cloudflared, so how is CF tracking this? Apparently they are snooping on traffic that traverses their servers and recording what people are talking about. Or is there a more legit way Cloudflare could be monitoring this activity?