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Instant Pot parent company files for bankruptcy

Instant Pot parent company files for bankruptcy | Engadget

https://www.engadget.com/instant-pot-parent-company-files-for-bankruptcy-163652674.html

Instant Pot's parent company, Instant Brands, has declared bankruptcy..

2 comments

beertoagunfight

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Proof that just having a great product isn’t enough.

XTornado

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Well that works out to a certain point if you have a better product at same price or better price than your competitors.

Otherwise if you products require complex processes and are complicated to replicate by competitors Or you setup in a way that you have patents for the main functionality or similar that forces competitors to take a worse approach or maybe can't find an alternative.