Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp

Open link in next tab

Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp

https://abcnews.go.com/food/story/red-lobster-eyes-bankruptcy-option-after-11m-losses/?id=109376206

Red Lobster has a new CEO and is focused on possible restructuring through Chapter 11 bankruptcy, according to Bloomberg.

Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp

"Last year, Red Lobster reported $11 million in operating losses following its flubbed 'Ultimate Endless Shrimp' deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023."