@Deebster
@lemmy.mlTheir app and website are both atrocious. I've got a rant somewhere on Lemmy about once time it made me scream with impotent rage over the UX experience, and I'm someone comfortable with editing the DOM/scripting to fix the worst of it.
I'd assumed they believe in reincarnation (or the boring typo explanation), but I like your reason better.
You've had a good definition, but Wikipedia has (a lot) more info: https://en.wikipedia.org/wiki/Kayfabe
I'm surprised that this is a genuine answer, I was expecting something else with a product name like that.
I can see it from the three medium/small instances I just tried.
Also, is typigraphy a typo (typi?) or its own thing?