After Snowflake acquisition, former Neeva CEO says ‘window is shutting’ for AI search disruption

Sridhar Ramaswamy, former CEO of the privacy-focused search engine Neeva, believes the window for AI systems to truly disrupt Google's dominance in consumer search is closing following Snowflake's acquisition of Neeva. At Snowflake, Ramaswamy sees more potential in using AI for enterprise applications and knowledge discovery. While chatbots like ChatGPT showed promise early this year, Google's own Bard system is improving and the lack of integration between services limits disruption. In the enterprise space, Snowflake trusts allow it to securely leverage customers' data to help them use AI. Ramaswamy notes that success in large language models remains unpredictable, as platforms that once dominated like BlackBerry and Nokia have fallen. Overall, the acquisition allows Neeva's team to apply their search technology to Snowflake's structured and unstructured enterprise data.