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Musk’s X sues Unilever, Mars and CVS over ‘massive advertiser boycott’

https://www.theguardian.com/technology/article/2024/aug/06/elon-musk-x-advertising-lawsuit-antitrust

X said the companies worked against their economic self-interests in a conspiracy violating US antitrust law

Musk’s X sues Unilever, Mars and CVS over ‘massive advertiser boycott’

michael-laugh I can't believe this is real holy shit

In a statement on Tuesday about the lawsuit, X’s chief executive, Linda Yaccarino, said: “People are hurt when the marketplace of ideas is constricted. No small group of people should monopolize what gets monetized.”

47 comments

culpritus

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begging the judicial system to force firms to buy your services, this is the biggest brain of modern capitalism

buckykat

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Elon to advertisers, 2023: "go fuck yourself"

Elon to advertisers, 2024: :i-spil-my-jice: mods mods make them come back

john_browns_beard

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Early frontrunner for billionaire tantrum of the year 2024

EnsignRedshirt

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He's the greatest to ever do it. The Michael Phelps of billionaire ass-showing.

D61

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I’m gonna sue Walmart for not paying me… no your Honor, I have never been an employee of Walmart.

JohnBrownsBussy2

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It would be the other way around. They'd be suing you for shopping at their competitiors and thereby acting against your economic self-interest (as determined by Walmart.)

SorosFootSoldier

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Literally a plan that would be dreamed up by Ricky from Trailer Park Boys.

SoyViking

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The difference is that Ricky would actually be able to talk the judge into agreeing with him:

Your honour, I'm moving the court to sentence Mr. Lahey to pay me like a million dollars for being a drunk bastard and for not buying weed from me anymore. He used to buy all his weed from me but now that he's back on the liquor he doesn't smoke weed any more and that is fucked up. Your honour, I try to run a small business and now this drunk trailer park supervisor is violating all my human amendment charters.

LocalOaf

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Using the Canadian People's Freedom of Choices and Voices Act to force advertisers to buy ads to buy his hash coins and also pay him in hash coins

Simple supply and command

GalaxyBrain

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Ricky wouldn't be so litigious. He'd have to pay for a lawyer, most of which cost more than $12.35, some hash and six or seven sticks of pepperoni (pepperoni in this case being a local misnomer for what's really closer to a polish sausage, nova Scotia has weird food quirks)

Flyberius

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Ricky doesn't need a lawyer. He represents himself and he does it well.

GalaxyBrain

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Thanks to the people's voices and choices act or whatever the fuck ever

autismdragon

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The LegalEagle about this is going to rip ass lmao.

GalaxyBrain

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Took me a minute to realize he wasn't trying to sue the planet Mars.

Findom_DeLuise

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All in due time, all in due time.

GalaxyBrain

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I would have thought of the corporation sooner if it wasn't Musk and him suing a planet is for sure on the menu

LocalOaf

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Suing the Roman god of war for making his planet too inhospitable and wiping out his Bazinga Colony in 2042

lathe-of-heaven

quarrk

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He’s suing Mars for being too difficult to land humans on, making him look stupid

LocalOaf

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lathe-of-heaven

Musk relocates X to Tel Aviv and calls everyone that stops advertising on it anti-Semitic

Wertheimer

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This is why Iran is waiting to retaliate. Trust the plan

LocalOaf

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khomeini

Patriots are in control

miz

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nasrallah yavash yavash

culpritus

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I actually had a thought about how this could be a precedent that affects BDS. If Musk loses, maybe it can be used to invalidate laws against BDS too.

porcupine

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I don't see how this is a meaningfully different argument than saying it's illegal to not buy things from "Israel", and US courts seem to be fine with that

RyanGosling

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They are discriminating against an african entrepreneur

Owl

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I hope he tries to use that as precedence in the court cases, it would be so funny.

WayeeCool

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It's meaningfully different in the US at least because these corporations are some of the most powerful on earth. Musk's companies are small beans in comparison because market cap is meaningless compared to actual revenue. He is fucking around with corporations that literally overthrow governments, kill disloyal people, and fund private militaries to advance their interests. The kind of corporations that US federal judges rubber-stamp even criminal rulings for.

https://en.wikipedia.org/wiki/List_of_largest_companies_by_revenue

Greenleaf

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Because there’s a misconception about what BDS laws usually are. You as a consumer can boycott Israel. You can call for others to boycott Israel and do so as a group. You can own a business and refuse to buy things from Israel. And even the most reactionary court will take your side if a law was passed that did otherwise.

What most BDS laws do is to say if you are a government entity or do any business with the government, you cannot formally boycott Israeli products. Functionally this prevents a lot of businesses from boycotting Israel and critically, state universities too.

autism_2

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i-spil-my-jice

GrouchyGrouse

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Suing the other neighborhood kids for not hanging out in my treehouse

Philosoraptor

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He also said he's going to explore whether they're criminally liable under RICO.

SacredExcrement

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This dude is actually going to anger other rich people for going after 'their' companies

He might actually start getting actively screwed by his compatriots now lol

Antiwork

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If the CEO of CVS got locked up for not advertising on X the everything website something would have def happened.

Philosoraptor

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We're locked in to an extremely funny outcome here no matter which way it goes.

SorosFootSoldier

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I'm going to make these advertisers pay me money. my-hero

Uh, sir, that's called "extortion". ummm

No, it's called "business smarts" you're fired. melon-musk

PorkrollPosadist

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He should challenge them to a fight

blackbrook

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Now I'm convinced Musk really is a genius. To be capable of that kind of mental gymnastics he has to be.

SkingradGuard

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As soon as a lib talks about "the marketplace of ideas" you can safetly ignore anything they say because they're deeply unserious.

RyanGosling

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I wonder if Elon pressured his lawyers to do this or if his lawyers are grifting him for hours or if they’re mutually stupid and both thought this was smart

EmmaGoldman

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Hoping he rolls a nat 1 on the Law check and accidentally destroys the ad industry.

Rom

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Free speech for me but not for thee

Justice

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They should countersue for ownership of Twitter. Then dissolve it if they win. Burn the office down and melt all the servers.

Philosoraptor

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This place is not a place of honor…no highly esteemed deed is commemorated here…nothing valued is here.

What is here was dangerous and repulsive to us. This message is a warning about danger.

FnordPrefect

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lol, oh hell yeah Nationalize the Marketplace of Ideas