https://www.theverge.com/2024/7/3/24191074/meta-threads-users-mark-zuckerberg
Meta is focused on stealing more market share from X and preparing to turn on ads.
Yeah and as the article mentions, they're not talking DAU/MAU numbers.
Which means 175 million is a big ol fat marketing lie.
I'd love to see how many people actually do more than use it once then go 'meh' and go back to scrolling instagram.
Especially after all the spam on Facebook like:
"RANDOM_FRIEND wants to get in touch with you on Threads™!"
"RANDOM_FRIEND just posted something on Threads™! Check it out!"
Etc etc
And then the interleaving of Threads™ teaser posts amongst Facebook posts with half a sentence and then "..." and any interaction with it prompts you to join threads so you can read the rest of that sentence that hooked you in...
Or the "easy and fun™" way that every Instagram account has a Threads™ account just waiting to be activated by you.
I wonder how much of a user base they would have without all the jamming it down user's throats.
That's curious, I use Facebook a lot for local and niche interest groups and have never seen any cross-promotion of other Meta services. Probably an EU thing.
Yeah this makes me so very very happy I do not use Facebook or Instagram, because that sounds like an absolutely awful experience which would make me very very annoyed.
Its all bots so activity looks high so the top 5 shareholders can jerk each other off
Not really a lie but pretty close. Especially considering how easy they made it for IG users to "sign up".
The Mastodon instance i use didn't block threads so i blocked it myself. Don't know why people are so hot and horny to be farmed by Meta.
I genuinely dont know a single person who's created a Threads account (usually through the instagram prompt), and continued using it since then
What would be a good alternative for Meta to use to user count to prove Threads is succesful?
This is the best summary I could come up with:
Now, the rival to Elon Musk’s X has reached more than 175 million monthly active users, the Meta CEO announced on Wednesday.
Back when it arrived in the App Store on July 5th, 2023, Musk was taking a wrecking ball to the service formerly called Twitter and goading Zuckerberg into a literal cage match that never happened.
A year later, Threads is still growing at a steady clip — albeit not as quickly as its huge launch — while Musk hasn’t shared comparable metrics for X since he took over.
I’ve heard from Meta employees in recent months that much of the app’s growth is still coming from it being promoted inside Instagram.
And given Meta’s intentional decision to deprioritize politics and encourage lighthearted content, it could be a compelling place for advertisers looking for a more brand-safe alternative to X.
“It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant and if it gets hundreds of millions of users,” the head of Instagram, Adam Mosseri, told me when Threads first launched.
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