I'm actually somewhat surprised that "smart" TVs and phones don't already have attention-aware ads
But they haven't released a TV with that feature yet though, and if I remember right that patent's fairly old – something like 10–15 years.
Wonder what's kept them from actually doing it. Maybe even Sony suits understood it'd be a fucking disaster from a marketing perspective?
Edit: the patent was filed in 2009
Honestly I think it's just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There's already a company giving away free ad supported TVs.
Oh yeah it's obviously a shit idea, but that generally doesn't stop executives when they think there's money to be made – considering how eg. YouTube's trying to stop you from blocking ads and will apparently start showing ads when videos are paused, requiring attention seems like a logical next step to drive that CPM up to fund the CEO's new yacht
It’s crazy that this is real. It looks like a comic someone would make to make fun of the idea. Like the fact that they’re watching some guy shoot someone, then the burger commercial comes on and the guy stands up and cheers “McDonalds!” Before sitting back down to watch more of guy shooting other guy.
This is peak “dumb Americans” humor, and they’re using this unironically to describe their business idea.
Always was, welcome to capitalism
Yeah absolutely, here's the filing:
Gary M. Zalewski is listed as the inventor. He is listed on 99 patents, several of which are related to increasing advertising proliferation and penetration. He's basically a driver of enshittification. My favorite was "System and method for taking control of a system during a commercial break". Can't have the plebs changing channels!
I looked him up on LinkedIn and he looks exactly like you'd imagine. Fuck you, Gary. Fuck you.
I mean, Telly is giving away TVs that have a camera and second screen to play ads. Sony might not think they could get away with it a decade ago, but consumers seem to slowly accept more bullshit over time so I could definitely see their calculus changing in the future.
Oh it has a second screen… have to answer ~100 questions about your viewing habits to get it… so they must only ship to likely profitable demographics. Yeah pretty much hate it :D
Yeah it's awful, I really hope they fail but I'm not entirely sure they will. Most people who sign up are probably pretty good advertising targets.
Here is an alternative Piped link(s):
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
This is already a thing, on my pixel at least. There's a "file as" input if I expand all fields of a contact.
I think it is showing what you are saved as in the other persons phone. There are ones where the guy presumably saved a girls number but she didn't bother to save his and another where the girl saved him as do not answer. I think the point is so you can see how the other person views you. These are mostly joke features and the feature you mentioned is pretty standard now.
Ahh that does make more sense. I thought it was just showing a sort of alias besides the real name.
Being able to touch type an on-screen keyboard with your eyes would be amazing, but we all know the real reason for this invention would be to make sure you're watching the ads.
Uber quiet option over here is just Comfort, you select the AC temperature and amount of talking before the ride
I played that game as a kid, back when some of the now bluey staff probably did the same.