Brew time for single, double, triple shots?

Do you aim to keep the brew time around 30sec regardless of shot size? If so, how do you go about that? Do you grind coarser? Tamp less hard?

If i keep my grind settings the same and tamp with (what feels like) the same force, my extraction time takes a lot longer when pulling a double shot (i use 16g) compared to single shot (8g), and using the same ratio.