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Where everyone’s an influencer and everything’s for sale - The Verge

Where everyone’s an influencer and everything’s for sale

https://www.theverge.com/24078625/flip-influencers-tiktok-shopping-product-reviews-monetization

My month on an app filled with amateur influencers.

Where everyone’s an influencer and everything’s for sale

The video feed of Flip, a short-form vertical app, is a 2020s QVC in a nightmare, as if a bunch of teens started an influencer marketing agency where brand safety is not a real concept. It doesn’t really matter what’s in these videos, as long as the product being reviewed is linked below.

8 comments

zeppo

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Sounds like pure hell. I have a question about this though:

Someone is silently laughing off-camera

cm0002

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Idk sounds kinda fun lol

People don’t want to keep buying products from paid shills that say each camera, pillowcase, or teeth whitening strips are amazing, brilliant, must-buys, Agha’s thinking goes. They want unscripted, real people talking about products, even if it’s at times excruciatingly awkward to watch.

She's....not wrong....lmao

gedaliyah

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Of course real unscripted people talking honestly about products is not what this app provides. It is still shilling just far less polished.

DessertStorms

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Someone is silently laughing

https://www.youtube.com/watch?v=0WhRrgpal7g&t=2s ?

0xb

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kinda odd that the article is supposedly talking about a specific app but it feels like it applies to all mainstream social networks, media sites and even the broader internet

oh don't forget to click their affiliate links btw and read year another of their 'the best gifts you can buy for [made up forced holiday that's coming]'

Jeze3D

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THE_MASTERMIND

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Fedi supremacy

THE_MASTERMIND

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Fediverse supremacy

Krauerking

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The startup has raised $95 million and is currently pouring money into a growth scheme where new users get anywhere from $30 to more than $100 credit when they join through a friend’s referral. It’s a well-worn strategy: an influx of venture capital money subsidizing a too-good-to-be-true deal that gets users hooked on a service or product. That Flip referral “money” can then be used to cover up to 95 percent of a purchase

Oh so it's a ponzi scheme where you earn virtual dollars that can only be used to buy more things. It's like a modern arcade but without the games and just wasting money.