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For the past few years, a growing number of users, analysts, and experts raised alarms about a truth that feels obvious to a lot of people who surf around in web browsers: the quality of Google results is in serious decline.
That’s according to a new study by a team of researchers from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, first reported by 404 Media Tuesday.
According to the study, those efforts aren’t working, but “search engines seem to lose the cat-and-mouse game that is SEO spam.” These changes often lead to a “temporary positive effect,” but the spammers just find new loopholes.
Just last week, Gizmodo covered a bizarre situation that saw Google turning up what looked like a child’s homework assignment for a search about former president John F. Kennedy’s stance on the death penalty.
It’s gotten so hard to find authentic, useful results that people have started adding the word “Reddit” to search terms to turn up content written by someone who actually cares, instead of someone just trying to make money.
In 2023, a Gizmodo investigation found the tech news outlet CNET deleted thousands of articles because its team felt that would aid in the site’s performance on Google Search.
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