‘Elemental’ was written off as a box-office flop. Then it sprouted legs
'Elemental' was written off as a box-office flop. Then it sprouted legs | CNN
https://www.cnn.com/2023/07/31/entertainment/elemental-box-office-legs/index.html
When “Elemental” opened to less than $30 million in the US in mid-June, box-office analysts and reporters were quick to label the animated movie a “flop,” one that was almost sure to lose money. Yet after steadily playing through the summer, the latest entry from one-time hit factory Pixar appears to have taken a page from the Little Mermaid – namely, by sprouting legs.
When “Elemental” opened to less than $30 million in the US in mid-June, box-office analysts and reporters were quick to label the animated movie a “flop,” one that was almost sure to lose money.
The animated love story is [now] bearing down on $150 million in the US, meaning it will have earned five times its opening-weekend total – a multiple no Pixar movie has achieved since the original “Toy Story.”