Microsoft considered acquiring Bungie and Sega to bolster Xbox Game Pass, internal emails show
Open link in next tab
Microsoft considered acquiring Bungie and Sega to bolster Xbox Game Pass, internal emails show
https://www.theverge.com/2023/6/26/23774482/microsoft-sega-bungie-acquisition-targets-internal-email-xbox
Microsoft’s internal documents reveal gaming targets.
It’s not clear what happened with the Sega acquisition and whether Nadella ultimately approved talks. But in a Microsoft internal April 2021 merger review document, Sega was still listed as a key target. Microsoft had identified key areas for acquisitions in PC, mobile, and console across different markets, and Sega, Bungie, Zynga, and IO Interactive were part of a number of companies Microsoft was seriously looking at acquiring.