You’re parsing it wrong, the products are merely advocating that violence is discounted (on sale).
Amazon just launched their Amazon Prime network of in-person Amazon owned doctors offices serving over one hundred cities in the US. We are a decade away from Amazon diversifying to the point the only market left is military contractors (Blackwater, Wagner, Halliburton) for conducting military operations around the globe. Maybe they will call them Prime Shooters or something.
I cannot tell what your point is unless you are suggesting they will be getting into the Private Military Contractor business.