Google Chrome's Web Environment Integrity feature has been cancelled

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Chrome not proceeding with Web Integrity API deemed by many to be DRM

https://9to5google.com/2023/11/02/google-chrome-web-integrity-api/

Back in July, Google's work on a Web Integrity API emerged and many equated it to DRM. The company announced today it's not proceeding...

Chrome not proceeding with Web Integrity API deemed by many to be DRM

While WEI is thankfully cancelled, it's not entirely cancelled... They're planning on making it available still in WebViews with the intention that websites can check if a malicious Android app is trying to do a phishing scheme.

Seems like such a niche "security" feature... what are they really trying to accomplish here? Something seems fishy to me