A more perfect analogy would be the truck driver handing the other guy the balaclava and watching him put it on in front of him and then take it off again before he left. Not really much more private.
They want us to see our data as a garbage, when in reality, it is not. People tend to look down about behavioural + psychology traces / collective works and thats where manipulations has become more and more invisible to our mind. Yes, we have choices, but have we ever critize that choice for?
Lol wut. That's the old way to do it. See COINTELPRO and the Congressional Church Committee
Now I'm curious if this would actually be a viable business model, if it'd have any legal or practical issues, and if anyone already does it. Like, there exist companies that collect trash already, clearly that part is already viable, so if information could be collected and sold to advertisers for even a little more than the cost to collect that information, then it would be extra profit for the trash company as long as it didn't negatively impact their core business of trash collection. Could be even more insidious and hard to opt out of than actually having someone look through one's individual trash too, for example, if one could, say, sort out the cans from the trash for recycling purposes, one might also try to have a machine look for brand logos on those cans, and store information about which route a given load came from, potentially giving information about what kinds of beverages people in a given neighborhood are more or less likely to buy.
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Those were my thoughts when I saw Gates bought waste managment stocks and saw the video of AI successfully sorting the items for recycling.
It's interesting to think about. Banks can track where a person buys and how much is spent. Individual businesses gather data on customers in various ways that bigger corporations can pay to look at. But there's only so much one business sees. And they might not want to share that in the first place.
Scanning trash for logos, barcodes etc can give you nice "average consumer" stats for an area without paying a bunch of companies. It doesn't matter if a bottle of sunscreen came from a small business, walmart or bought online direct, they'll know people in your area bought it and used it.
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This is funny but totally real, companies like iron mountain makes a bunch of money by destroying documents in a controlled and certified process so exactly this doesn't happen with their trash.