TIL: "Don't mess with Texas" started as an anti litter slogan

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Don't Mess With Texas commercial (1987)

https://www.youtube.com/watch?v=V2qIF3PL7lQ&ab_channel=JohnSmith

This commercial ran on Beaumont, TX station WBMT in 1987. It featured Cowboys players Randy White and Ed "Too-Tall" Jones.

Seems wild that a now beloved phrase, started as a government slogan to get people to stop throwing trash on the road.