https://www.thewrap.com/a24-shifts-strategy-commercial-film/
A24 is shying away from the auteur films that made them successful to more commercial fare such as action and IP projects.
Non paywalled link: https://archive.ph/IKzXb
Feels like the beginning of the end, doesn't it. Interesting original content will have to give way for commercial mainstream appeal.
I agree. I love A24 for the independent movies. Movies that would’ve never gotten a chance anywhere else.
At the very least, it could tarnish the A24 brand and end up like Blumhouse, producing these “legacy sequels” to movies that didn’t really need a (another) sequel to begin with.
It feels like A24 is deploying the same singles and doubles strategy that Eisner is deploying when he took over Disney.
Small movies can take creative risks, but they are at the size where their movies can start to compete beyond art house theaters.
Not sure how I feel about this. But I think we'd be mistaken if we assume that A24 movies are so good just because they're arthouse films.
Of course, arthouse does not automatically equal good. They're good movies because they're good ideas from people with a vision, and A24 gave these people funding and a platform for their vision, (seemingly) without asking them to make compromises for the sake of profit. This new strategy could take that away.
People will always find ways to make their arthouse movies. The difference is A24 made them easy to find and arguably popular.
So it sounds like this is a profit-driven decision with auteur dramas in general just not being as profitable as action films or films that have some element of action.
Kind of a radical idea, but I always wondered if the movie industry would do better with different pricing models. When people go to the movies nowadays it seems like its just a better deal over all to see something big budget (even though it may not be an especially good storyline). So maybe just so we can get more variety out of it, they price accordingly and see how the market reacts?
On one hand, I'm a little sad, on the other hand, I'm interested if they do it differently. Time will tell.