I guess they waited until they had a better idea of what they could offer over the longer season and the day before the next dlc is about as long as you could wait really.
Still kinda light on details though.
Endorse-Expand-Extingush or some variation. In essence you:
You'll see loads of historic examples of this and various theories on how Meta intends to do it. Fascinating if not depressing reading.
@Kolonel_Kahlua
@lemmy.world