It's tracking how well ads perform without tracking individual users. Tracking ads isn't the problem. Tracking users is the problem. Before this the only way to track ad performance was by tracking users. This is a way to track ad performance without tracking users.
A single number per ad campaign of how many times an ad view resulted in a visit or purchase.
Mozilla's announcement about it explains it pretty well: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
Horton Hears a Who if Horton was the one saying "Boil that dust speck! Boil that dust speck!"
More important than who works there is who inherits Gabe's ownership of the company. A new owner can completely change a company and drive out or fire anyone who doesn't go along with the new direction. Look at what happened with twitter when Musk took over. Or his inheritors could take Valve public and introduce all the issues with that.
Bit hypocritical of the US when they themselves recently passed a divest-or-ban law against a speech platform citing foreign influence and also uses police to violently disrupt protests
@Eylrid
@lemmy.world