EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
"Advertising has an opportunity to be a meaningful driver of growth for us."