'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
https://www.pcgamer.com/gaming-industry/marketings-dead-and-i-can-back-this-sht-up-larians-publishing-director-says-players-just-want-to-be-spoken-to-and-they-dont-want-to-be-bamboozled/
In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.