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Reddit announced new ad features on Friday

Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted

https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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zalack

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People forget that there is a huge bias in online engagement towards whoever is unhappy with a thing. You see it in gaming subs all the time. People who like the game tend to... play the game, while people who have a bone to pick are the ones who put it down and vent their frustrations online.

Even if 80% of the comments about a game are negative, that 80% might all come from 15% of the player base who dislike it.

I fear the same thing is happening with Reddit. It's a very engaged 5% that's making up 90% of the comments. I really hope I'm either wrong about that, or the without they very engaged 5%, the rate and/or quality of the content drops enough that it starts impacting engagement levels of casual users who aren't as invested.

Rick

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Except for Gollum of course