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SAG-AFTRA Inks Agreement With Replica Studios For AI Digital Voice Replication Use In Video Games

https://deadline.com/2024/01/sag-aftra-deal-replica-studios-ai-voice-replication-video-games-1235700341/

Amid a lengthy contract negotiation with the video game industry, SAG-AFTRA has inked a deal with Replica Studios regarding the use of AI digital voice replicas in video games. The guild’s Na…

SAG-AFTRA Inks Agreement With Replica Studios For AI Digital Voice Replication Use In Video Games

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bogdugg

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Well, there's two ways you could interpret that:

As you say, 'shelf life', how long they can sell the game with their voice in it
Or, 'voice time', as in, contracts are negotiated in total duration of voice lines. Exceeding that number requires renegotiation.

I suspect it's the latter as that is more similar to how voice work is already done, to my understanding.