Why Nintendo Kept Super Mario Bros. Wonder's New Mario Under Wraps

Earlier this year Charles Martinet, who voiced Mario for decades, retired. After weeks of speculation about his replacement, Nintendo revealed the new voice actor with little fanfare. What gives?

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“We want people to enjoy the gameplay experience, and if they enjoyed the voice behind the gameplay experience, that’s what's most important to us, not necessarily highlighting [Mario’s actor],” Bowser told WIRED last week.