Reddit accounts are being sold online all the time.
Creating bots is easier early on, when the securities don't exist yet. Creating an army of account is currently cheap, but may be less so in the future. They are just betting that their army of accounts are going to be valuable in the future.
Selling Reddit accounts relies heavily on karma though, which Lemmy doesn't publicly keep track of. It's more likely they'll be used to push spam or disinformation.
